Hand-drawn flowers illustration

CREATIVE TECHNOLOGIST & DESIGNER

I’m curious about almost everything. My work moves between visual design, creative technology, AI and interactive experiences, exploring new tools and connecting ideas from different fields to turn curiosity into something tangible.

CONCEPTUAL DESIGN · GENERATIVE SYSTEMS · BRAND IDENTITY · NATURE × AI · CREATIVE STRATEGY · BIOPHILIC DESIGN · VISUAL DIRECTION · CONTENT STRATEGY ·

ABOUT

Selma Gjoni portrait with flowers

MY JOURNEY & PHILOSOPHY

I grew up on my grandparents' farm in Albania.
Fields, animals, plants, seasons that was my first design education, before I even knew what design was. Then I moved to Rome to study Digital Applications for Visual Arts.
I graduated in October 2025 with a thesis on plant intelligence specifically, what the structural logic of biological systems can teach us about generative design.

That question is still the engine of everything I make.

QR code

THE DESIGNER'S
LENS

I start with a biological system a growth pattern, an adaptive structure and ask what it would look like as a brand, an interface, a generative installation.
Not because nature is beautiful. Because it's been solving complex design problems for 400 million years and most studios haven't figured that out yet.

CURRENTLY
Open to Creative Design, Brand Strategy, and AI Creative roles, hybrid or remote in Europe or abroad.

[selma.gjn@gmail.com]

Selma Gjoni with flowers Flowers on white sheet

PROJECT 01

Tree with root network

NODES

"Growing visual language between plants and machines "
-2025

NODES Plants don't have brains. But mycorrhizal networks, the underground threads connecting root systems. Moving information, sharing resources and respond to threat in ways that look a lot like computation.

NODES asks: what would that look like if you could see it?

HOW IT WAS BUILT

RESEARCH → Plant neurobiology, mycorrhizal network logic, biomimicry.
The visual system had to be scientifically grounded, not just nature-inspired.
BUILD → TouchDesigner. Nodes spawn, send signals, branch, and die back based on real root network behavior. No two runs produce the same output.
EXHIBITION → Graduation thesis, Rome, October 2025.

TOOLS: TouchDesigner
· Adobe Creative Suite ·
Adobe Indesign ·  Gemini

WHERE YOU CAN FIND
COMPLETE FILE

PROJECT 01

TouchDesigner node network
NODES moodboard 1 NODES moodboard 2 NODES moodboard 3

PROJECT 02

Duckie logo

TOOLS: Design Thinking Framework · Industrial/Hardware Sketching · Figma · Market Research & Strategy · Adobe Creative Suite

Duckie

Convertible
Stroller-Backpack

Redefining mobility for traveling families through modular hardware design and human-centric design thinking.

ROLE - Design Lead & Concept Creator  ( group project 2024 )

Traveling with toddlers (ages 1–4) forces parents into a constant trade-off between carrying heavy equipment or struggling with bulky strollers in crowded spaces.

DUCKIE asks: What if a high-utility stroller could seamlessly transform into an ergonomic backpack without compromising storage or comfort?

HOW IT WAS BUILT

RESEARCH - Empathy interviews, market gap analysis (Benelux region), TAM/SAM/SOM validation, Blue Ocean strategy against market leaders.

DESIGN & SKETCHES - Original hardware transformation mechanics, frame geometry, ergonomic weight distribution, and child-safety layout.

PROTOTYPING & SPECIFICATION - 6-second quick-fold mechanism, integrated storage compartments, reflective safety wheels, and weather-resistant eco-textiles.

PROJECT 02

Duckie transformation animation Duckie sketches Duckie product vision

PROJECT 03

Space Architect poster

theZISO

CONTENT STRATEGY & VISUAL DIRECTION

3 months · Remote 2026

I joined theZISO as a Creative Content & Brand Fellow — helping a Space Architecture studio translate complex, future-facing ideas into visuals people actually stop to look at.

WHAT I WORKED ON :

-I led the content strategy and visual production of theZISO from initial briefing through to final deliverables.
-I designed campaign and social media visuals in Illustrator and Canva, developed an Instagram content strategy with post formats adapted to theZISO's tone.
-Worked with the team to identify cultural signals and emerging trends that shaped our creative direction.
-Contributed to the broader visual language of theZISO's platforms ( IG, LinkedIn, YouTube ) and supported the content calendar and publishing workflow throughout.

TOOLS: Illustrator · Gemini AI · Miro · Trello · Canva

PROJECT 03

Space Architecture Masterclass visual Pod of Uncertainties podcast visual
Mother is poster blue Mother is poster black Mother is poster lilac

PROJECT 04

Raw Rhythm poster

RAW RHYTHM

JAZZ CAFE-VINYLS-MAGAZINES

RAW RHYTHM is a self-initiated concept for a modern Jazz Cafe, merging analog sound with independent print culture. By day, a sunlight-filled atelier for curated periodicals; by night, a vinyl lounge dedicated to Jazz and Old Soul.
The identity, "Raw Rhythm," utilizes a synesthetic palette (Espresso, Moss, Terracotta) and high-contrast typography, the brand resists digital polish in favor of "Tactile Curation".

-2026

-Art Direction
-AI Workflow
-Brand Strategy
-Editorial Design & Curation

WHERE YOU CAN FIND
COMPLETE FILE

PROJECT 04

Raw Rhythm billboard Raw Rhythm sticker and matchbox
Raw Rhythm cards Raw Rhythm coffee cup Raw Rhythm menu
Raw Rhythm vinyl animation
Raw Rhythm banner Raw Rhythm record shelf Raw Rhythm packaging

PROJECT 05

Rooted Future moodboard

ROOTED FUTURE

Mapping the convergence of biotechnology , biomimicry and organic design .  - 2024

CONCEPT

In an increasingly digital world, humanity experiences a growing desire to reconnect with natural systems. ROOTED FUTURE explores how nature-inspired innovations can shape the future of product design, urban architecture, and emotional well-being.

HOW IT WAS BUILT

FIELD & DESK RESEARCH - Botanical study, museum field research, analysis of MIT Media Lab bio-interfaces, Iris van Herpen bio-couture, and synthetic biology.

SYNTHESIS & CLUSTERING - Mapping 10 macro trend spots into four core innovation pillars: Nature-Inspired Tech, Emotional Connection, Interactive Design, and Regeneration.

STRATEGIC FORECASTING - Rogers’ Innovation Diffusion Curve analysis, market forecasting through 2030, and actionable brand activation strategy.

TOOLS: Trendwatching Methodology · Strategic Diffusion Analysis · Adobe InDesign · Adobe Illustrator · Visual Research

READ HERE

PROJECT 05

Flower Punk trend page Rooted Future research collage Stem with leaves trend page

PROJECT 06

SYSTEM-01 interface on desktop

SYSTEM-01

Parametric Composition Engine

CONCEPT

A functional design tool built to automate the assembly of my hand-drawn character archives. This engine transforms static sketches into a dynamic, logic-based system for generating unique brand assets.

CHALLENGE

I had a massive library of hand-drawn components but no efficient way to prototype their combinations. I needed to solve the technical bottleneck of manual layer-swapping while maintaining the "raw" integrity of the original art.

I directed the system logic and interface design. The code was written in collaboration with Claude AI.

IMPACT

  • 98% reduction in asset assembly time.
  • Seamless bridge between Design Thinking and Code Logic.

TOOLS: JavaScript · Claude AI · Procreate
TIMELINE: [ 1 month ]
TYPE: Self-initiated internal tool

LAUNCH LIVE ENGINE →

PROJECT 06

SYSTEM-01 desktop mockups SYSTEM-01 mobile mockups SYSTEM-01 randomize demo

PROJECT 07

Divergent board game box

DIVERGENT:
FACTION QUEST

CONCEPT

How do human choices reveal cognitive biases and core social virtues? Inspired by dystopian narrative frameworks, this board game places 2–5 players into five distinct faction sectors, testing their courage, intellect, honesty, selflessness, and harmony through dynamic interactive loops.

HOW IT WAS BUILT

GAME MECHANICS - Designing a triple-loop architecture: Movement Loop (dice modifiers), Challenge Loop (trivia, moral dilemmas, physical dares), and Progression Loop.

BOARD TOPOLOGY -  A 35-space irregular hexagonal puzzle layout representing five faction zones uniting into a singular central hub.

ASSET PRODUCTION - Complete Game Design Document (GDD), custom Action & Challenge card decks, Faction Discovery Booklet, and neutral player peons.

  • 2024

TOOLS: Game Design Architecture · System Logic · Adobe Illustrator · Photoshop · Gamma · Visual Storytelling

GAME DESIGN DOCUMENT

PROJECT 07

Divergent game board Divergent game components
AVAILABLE FOR HIRE → selma.gjn@gmail.com